Big Idea Press Release

Culture Run’s Big Idea – Dream Big. Innovate it. Share it.

Kuala Lumpur, November 18, 2011: Culture Run’s Big Idea, a brainstorming session for any individual from a wide variety of minds and fields. Aimed at fresh graduates, young entrepreneurs, students and professionals, this event aimed to bring the community of Kuala Lumpur together in a casual setting where anyone is free to discuss and build upon their ideas.

In conjunction with the soft launch of Culture Run’s website, the company hosted Culture Run’s Big Idea on November 18, 2011 at Indicine, KLpac from 8pm-11pm. The night began with Su-Zen Low, Co-founder of CultureRun introducing Culture Run’s concept and website geared towards peer-to-peer learning and ‘giving learning back to the community’ where individuals can access CultureRun’s online marketplace of classes or what they call ‘ShareShops’ to share skills, learn something new, meet new people and discover new places.

Participants then went through two rounds of panel discussions, which included a number of speakers from the arts, entertainment and business industries. Panellists included Jason Lo, TuneTalk CEO, Reverend Elisha Satvinder founder of Harvest Center, Julian Hyde, Malaysia director of Reef Check, Winnie Loo founder of A Cut Above, Andrew Lau from Leaderonomics, and Caroline Wilson from MADD Messenger. With the keynote speaker being Jason Lo, Tunetalk CEO and musician, the panellists embodied a wide array of fields, backgrounds and experiences in order to stimulate fruitful discussion and offer their feedback towards the innovation of participants’ ideas.

Reverend Elisha, a panelist noted that the opportunity for the panellists was just as great as that of the participants. It gave them the opportunity to “inspire youth to use what they have, encourage them to respect their differences and broaden their horizon which will impact and bring transformation in the community." 

The two panel sessions on the day were moderated by Leonard Chua, blogger, social media strategist, and lead guitarist for An Honest Mistake, and Crystal Cha, who is currently a finalist in Your Big Year, a global competition to win a trip around the world organized by Smaller Earth in conjunction with Global Entrepreneurship Week. Jason Lo commented “CultureRun's Big Idea is an awesome promotion for getting people to think big and exciting. Imagination has no limits. So why should we in anything we do?”. The theme for his speech “From Ideas to Action to Sustainability” set the atmosphere for the rest of the evening. This was followed by the lucky draw with lucky individuals winning YES 4g dongles and huddles. The night ended with a session where participants were divided into groups to discuss and exchange ideas, which were moderated, by the panellists and various volunteers with considerable experience in their relative fields. These discussion groups aimed to stimulate the growth and development of creativity and innovation.  

The event, which is a part of Kuala Lumpur’s 4th Global Entrepreneurship Week, aims to encourage participants to ‘Dream Big. Innovate it. Share it’. Peer-to-peer learning is an important element to Culture Run’s philosophy and as such the Big Idea intended to promote this through the sharing of ideas. Supported by YES 4G, KLPAC, and I.M Magazine.